4 ways to gauge your return on investment

  • Apr 15, 2015

The most valuable resource for any campaign or issue group is cash. It’s necessary to keep the office lights on, build support and certainly to win. It should unquestionably be protected and used wisely...

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7 rules for location scouting

  • Apr 14, 2015

If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work....

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Don't give up on yard signs

  • Apr 13, 2015

For some reason, yard signs create extremists. You have myriad professional operatives in one camp and “eager beaver” supporters, as David Mowery recently called them, in another. I fall somewhere in between...

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Making Your Campaign Site Work for Mobile

  • Apr 09, 2015

In the summer of 2014, total activity on smartphones and tablets accounted for 60 percent of Americans’ digital media time, according to comScore. Given how fast the migration to mobile has been trending...

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3 Ways to Optimize Your Facebook Page

  • Apr 06, 2015

When it comes to Facebook, more fans doesn’t mean broader reach. That’s because the vast majority of people see posts in their news feeds and tend not to visit individual Facebook pages. If there’s a...

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Tyler Harber and the Politics of a Scam

  • Apr 02, 2015

Two-and-a-half years after his challenge to Rep. Gerry Connolly (D-Va.) ended in failure, the House campaign of Republican Chris Perkins is still reverberating through the consulting industry. It was...

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Tech Bytes: Your website isn't a Facebook Page

  • Apr 02, 2015

While preparing a recent training for prospective candidates, I had the "pleasure" of going through a bunch of campaign websites to look for examples of good and bad practices. The latter were unfortunately easy...

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A massive shift in campaigning is happening right now -- Are you adapting?

  • Mar 31, 2015

Trickle-down economics can sometimes be the perfect metaphor for political campaigns. The candidates and campaigns with the most money have the luxury of testing innovations and investing in technologies...

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Inclusv aims to connect diverse staffers with 2016 jobs

  • Mar 26, 2015

A new website launched by a group led by a top strategist on Ready for Hillary aims to connect vendors and staffers of color with campaigns this cycle. Diversity is a getting more attention in the...

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5 questions to ask before deciding on a fundraising platform

  • Mar 25, 2015

Every campaign is its own ecosystem of personalities, relationships and budgets. There isn’t a one-size-fits-all vendor. When it comes to online fundraising options, my advice is to not just focus on...

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