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Articles tagged with Mercury

Dem launches Latino outreach firm 

by C&E Staff / Jan 15 2014

Veteran media consultant Roger Salazar has left Mercury to launch a new firm.

The new venture, called ALZA Strategies, will offer services in media relations, crisis communication, campaigns and public affairs, but will also include specific attention to outreach into California’s growing Latino market, according to a release.

"'Alza' is Spanish for 'Rise,'” Salazar said in a statement. “With California’s economy, Latino population and political clout on the rise, ALZA hopes to similarly raise the

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Mercury hires GOP pollsters

by C&E Staff / Jan 13 2014

Mercury has hired GOP pollsters Tony Fabrizio and Bob Ward to direct the bi-partisan firm's "polling capability" for its corporate clients. 

“Their world-class experience offers clients the best in corporate polling, research and analysis," Mercury CEO Kieran Mahoney said in a statement. "Having Tony and Bob as senior counsel to the firm strengthens our comprehensive suite of services at Mercury.”

Both men made their names as the top survey researchers for former Kansas Sen. Bob Dole's

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