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Articles tagged with Latino

Dem launches Latino outreach firm 

by C&E Staff / Jan 15 2014

Veteran media consultant Roger Salazar has left Mercury to launch a new firm.

The new venture, called ALZA Strategies, will offer services in media relations, crisis communication, campaigns and public affairs, but will also include specific attention to outreach into California’s growing Latino market, according to a release.

"'Alza' is Spanish for 'Rise,'” Salazar said in a statement. “With California’s economy, Latino population and political clout on the rise, ALZA hopes to similarly raise the

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