How Associations And Trade Groups Can Break Through The Presidential Noise

  • Apr 28, 2016

During presidential cycles, there’s often an air of resignation among policy advocates. With the top-of-the-ticket campaigns dominating the airwaves and digital ad space, and the perception that business...

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Advances in the Theory of Campaign Message Testing

  • Apr 28, 2016

Message discipline is a common characteristic of winning candidates, especially in races that fall below the top of the ticket. A voter chooses a candidate because that candidate gives him or her a reason...

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Tech Bytes: Super PAC Plots Online Defense for Clinton

  • Apr 27, 2016

Something is wrong on the Internet, and a pro-Clinton Super PAC intends to fix it. Specifically, Correct The Record has pledged to spend up to $1 million to push back against anti-Hillary messaging on...

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The Science Behind Turning Out Environmental Voters

  • Apr 26, 2016

Gone are the days of targeting broad demographic groups who might swing an election. Now, data analytics and predictive modeling allow us to identify individual voters according to which candidates those...

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The Strange Transition From Consultant to Client

  • Apr 25, 2016

Having their name engraved on a firm’s shingle is a career pinnacle that many consultants dream about. So once achieved, why leave? Especially if you’re leaving to take a job with a boss and HR manager to...

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Reaching Millennials Through Pop Culture

  • Apr 22, 2016

It used to be easier to categorize most demographics because they all pretty much towed the line behind whatever church, school, corporation or government told them. There were three main TV channels...

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Could Facebook Be Your Next Pollster?

  • Apr 20, 2016

Social media has opened up new avenues for campaigns to learn about their voters. Facebook’s polling feature, which is free at the basic level, is one of those tools. It gives campaigns and advocacy groups the...

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Hackers Update the Tactics of Nixon's 'Plumbers'

  • Apr 19, 2016

In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their original strains. In the campaign field, we are seeing the same...

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At Contested Convention, Consultants Would Take Center Stage

  • Apr 18, 2016

The potential for a floor fight at the Republican National Convention in Cleveland this summer has GOP consultants digging out old strategy books. Trump consultant Paul Manafort, who’s leading the...

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Pandora Partners With i360 To Expand Targeting

  • Apr 15, 2016

Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad...

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