Campaign Insider

Articles tagged with GOTV

Turning clicks into votes

Turning clicks into votes

by Cami Zimmer / Dec 14 2011

Online advertising works as part of a comprehensive marketing effort, but the key to success for political campaigns is having the right strategy. TV spots build on the foundation laid by an online banner ad, plus a billboard and a mention on Facebook. It all works together.

The added benefit of online advertising is that it has a measurable impact in terms of clicks or email sign ups. How does one measure the

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