Making Fundraising Personal

  • May 29, 2015

When I ask a potential fundraising client about their campaign, they often tell me why they’re running, what they have done in public service and who’s supporting them. Others respond by saying, “I will...

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9 ways to avoid the spam trap

  • May 27, 2015

Deliverability is an issue affecting nearly every campaign to some degree. Still, many candidates go through their races having no idea there’s even a problem with their mass email communication. Without...

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How to formulate a campaign narrative

  • May 26, 2015

Candidates often get caught in the resume trap when formulating their campaign’s narrative. Rather than tell a personal story, they highlight their legislative victories and bullet-point some policy priorities...

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How to recover after an Election Day loss

  • May 22, 2015

Waking up the day after a hard-fought loss can be a humbling and agonizing experience, but it’s a reality that nearly every candidate will experience on some level. From Adams, Jefferson, and Grant...

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A lesson for digital strategists in U.K. Vote?

  • May 22, 2015

Digital strategist Jim Walsh, whose firm DSPolitical specializes in cookie targeting, spent the week leading up to the recent U.K. elections organizing a last-minute digital push for Ed Miliband’s Labour...

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10 Things to know before Launching a Consulting Firm

  • May 20, 2015

No matter how hard you work to prevent them, you will make mistakes while running your own consulting firm. I know I have in the six years since I launched my shop. The key is to learn from those mistakes...

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Tech Bytes: The Internet loves a campaign launch gone wrong

  • May 19, 2015

Launching a presidential campaign is hard work, particularly in an age where every stumble is picked up with glee on social media by people not fond of the candidate. With so many moving parts and so...

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Movers & Shakers: Teddy Davis

  • May 18, 2015

C&E: You went from journalist to staffer to city council candidate in one of the most competitive districts in Los Angeles. How did you go about hiring your vendors?    Davis: I brought a lot of the management...

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6 Ways Drone Cinematography Can Help Your Campaign

  • May 15, 2015

Stories shape opinion and drive action, and there is no better way to tell your story than through video. In an age of DVR and on-demand viewing habits, advertisers must tell compelling stories that...

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New Firm Focus: surge RED

  • May 15, 2015

Tony Marsh, David Denehy and Chris Godbey weren’t known as digital experts before they launched surgeRED late last year. Two partners, Marsh and Denehy, have extensive international experience, while Godbey...

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