7 ways to effectively market your candidate

  • Apr 29, 2015

Whether running a first-time candidate or a former officeholder mounting a comeback, campaigns need to start formulating a marketing strategy right out of the gate. For some candidates, that strategy...

Read more

A step-by-step approach to eliminating campaign debt

  • Apr 27, 2015

After Election Day, even a winning campaign’s finances can be in the red. The election may be over, but the candidate’s commitment to the campaign remains. For those who were unsuccessful, remember the...

Read more

Combating Digital Ad Fraud

  • Apr 22, 2015

Campaigns can pay a premium to avoid bot traffic, but should carefully monitor their impressions to help ensure voters are viewing their ads, according to a panel of experts. Bots are plaguing the...

Read more

The Art of the Political Resume

  • Apr 22, 2015

You can see it in the flood of new job listings. Campaigns and consultants, advocacy groups and Super PACs are hiring. Yet even in the political world, applicants continue to outnumber jobs. With so...

Read more

Piloting a Campaign Drone

  • Apr 20, 2015

Drones can give a campaign unique video footage to post on a variety of platforms. But for operators who haven’t piloted a quadcopter before, there can be a steep learning curve. For most drones, the...

Read more

6 questions for your first campaign hire

  • Apr 16, 2015

The first hire on a campaign sets the tone. Bring in the wrong person and it could stunt your candidacy. The right personnel decision, meanwhile, can be the first step toward winning on Election Day....

Read more

Creating a presidential visual for your campaign

  • Apr 15, 2015

Ted Cruz's recent presidential campaign announcement at Liberty University marked another triumph of visuals over substance. Cruz and his advisors calculated it was more important for the TV cameras to...

Read more

4 ways to gauge your return on investment

  • Apr 15, 2015

The most valuable resource for any campaign or issue group is cash. It’s necessary to keep the office lights on, build support and certainly to win. It should unquestionably be protected and used wisely...

Read more

7 rules for location scouting

  • Apr 14, 2015

If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work....

Read more

Don't give up on yard signs

  • Apr 13, 2015

For some reason, yard signs create extremists. You have myriad professional operatives in one camp and “eager beaver” supporters, as David Mowery recently called them, in another. I fall somewhere in between...

Read more