Searching through the attack ads

  • Aug 12, 2014

Campaigns invest in digital marketing because it is the most targeted and measurable way to reach potential donors, volunteers, and most importantly—voters. Even in 2014, the share of a campaign’s advertising...

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Matt Mahan: 'Tech and politics definitely need each'

  • Jul 22, 2014

Political technology start ups face hurdles ranging from reluctant investors to stiff-armed government regulation but there’s a growing demand for their services, experts say. “Tech and politics definitely...

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DNC chair pushes back on consultant spending report

  • Jul 16, 2014

Democratic National Committee Chairwoman Debbie Wasserman Schultz on Thursday pushed back on a recent report that flagged the DNC’s level of spending with minority-owned or operated political consulting...

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Why we need tech to empower our electorate

  • Jul 07, 2014

In November 2012, a record 18.2 million Californians were registered to vote. Last month, a little over 18 percent of them cast a ballot in the state’s primary election, making it among the worst ever...

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Audience Partners patents what it calls 'holy grail' of political advertising

  • Jul 01, 2014

Audience Partners has received a patent on its cookie-voter file matching technology. The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners...

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Greenberg Quinlan Rosner launches in Canada

  • Jun 29, 2014

Greenberg Quinlan Rosner Research, the Democratic research and consulting firm, which has advised political leaders from former President Bill Clinton to the late Nelson Mandela, announced Monday that...

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Judge OKs digital billboards

  • Jun 29, 2014

A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry. The June 20 ruling by James Boasberg...

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Advocacy Marketing targets Sacramento firms 

  • Jun 27, 2014

Three strategists from Sacramento’s public affairs and marketing worlds have joined forces to hawk digital services to West Coast consultants and lobbyists.  Joe Camicia, Ken Knecht and Kyle Cassano recently...

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Dem Pollster: Unmarried women key for midterms

  • Jun 25, 2014

If Democrats are going to have a fighting chance of taking back the House and holding onto control of the U.S. Senate in November’s midterm elections, the party must do better with single women.   That...

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Report: Democratic campaign spending overlooks minority consultants

  • Jun 24, 2014

The major national Democratic Party committees have spent the overwhelming majority of their dollars on white political consultants over the past two election cycles. That’s according to a report released...

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