What beacons can do for your campaign

  • Jul 06, 2015

Commercial advertisers usually have a leg up on campaigns when it comes to the latest tech trends but one bleeding edge could hold a unique opportunity for candidates seeking a competitive advantage....

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Taking a political tech startup to the next level

  • Jul 01, 2015

If you’ve founded a startup, you likely remember the moment the idea came to you. What follows is an indescribable enthusiasm and anticipation of a smooth sail to an acquisition or IPO. “I have an amazing...

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What political campaigns can learn from Army Rangers

  • Jun 30, 2015

Ever been in a 23-hour firefight with the Taliban? If you have, you know they suck. My unit and I managed to get through one of those on Election Day in Afghanistan—September 18, 2010. Our job was to...

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6 steps to launching a tracking program

  • Jun 29, 2015

Trackers aren’t just following presidential contenders and top congressional candidates anymore. Increasingly even down-ballot campaigns will task an opposition research staffer with tracking an opponent...

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Obama strategists pair speechwriting with digital

  • Jun 29, 2015

Campaigns are known for incubating relationships, although many don’t last well beyond Election Day. In the case of President Obama’s staffers, though, the bonds formed on the trail and in the administration...

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Keeping your finances in order on the campaign trail

  • Jun 26, 2015

Personal and professional finances are at the top of the long list of how to attack a candidate. Take Marco Rubio, the most recent office seeker to have a money-related issue hit the press. In high...

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What you need to know about Super PAC compliance

  • Jun 24, 2015

Consultants have, until recently, described the post-Citizens United regulatory climate as the “Wild West” of campaign finance. But that hyperbole has died down with the two-year prison sentence given to...

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Is your campaign attracting the right talent?

  • Jun 23, 2015

During most cycles, organizations fight over hiring the staffers with the best experience. Now, this sought-after experience also comes with liability and risk. Technology is moving so quickly that...

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An in-house digital staff or outside consultants?

  • Jun 22, 2015

The answer to this all-important question depends on a number of factors: the type of campaign you're running, how big of an investment you're making in digital, and what sort of digital outreach you're...

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Pollsters brace for industry fallout from FCC ruling

  • Jun 18, 2015

Some pollsters got the harsh news they were bracing for Thursday when the FCC voted to approve new rules that further restrict their ability to reach voters for survey research. Despite a vigorous...

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