2012 Reed Award Finalists

The finalists of the fourth annual Campaigns & Elections' Reed Awards have been announced. The finalists represent the top talent in the political consulting business in the fields of Direct Mail, Online Advertising, Newspaper Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television.

Winners will be awarded for their 2011 campaign work, in the following categories, at The Reed Awards Dinner on February 3, 2012 in Washington, DC: 

Automated Phones

Best Automated Phone Call Chicago Public Schools, Winning Connections Thanks Guvnah, Zata|3 Consulting Free After 30 Years, Zata|3 Consulting

County, Local and Judicial Candidate President Obama Parody Call, PoliticalRobocalls.com Free After 30 Years, Zata|3 Consulting Wanted: A Desk for Every Child, Zata|3 Consulting

Independent Expenditure or Public Affairs Advocacy Fairness for Ratepayers, Front Porch Strategies Connecticut Democratic Party – Negative Call on Mayor, Winning Connections

Statewide and State Legislative Candidate Like Mother, Like Son, Front Porch Strategies In Granny’s Words, Zata|3 Consulting NAACP Call Against Personhood, Zata|3 Consulting

 

Live Phones

Best Live Phone Call AFSCME Ohio Petition Circulator, Winning Connections Keystone XL Turnout Calls, Winning Connections No on 26 – Make a Plan to Vote, Zata|3 Consulting

Best Overall Use of a Telephone Townhall Chris Christie Don’t Surrender, Truman National Security Project Wisconsin AFT Tele-Town Hall, Winning Connections SEIU—NY Building Workers, Zata|3 Consulting

County, Local and Judicial Candidate Houston City Council Live/Auto Early Voting Calls, FLS Connect Bill John Baker for Chief, Winning Connections

Independent Expenditure or Public Affairs Advocacy The ONE Campaign’s Voice, Stones’ Phones Pence Amendment Patch Thru Calls, Zata|3 Consulting Spanks & Thanks on House Vote, Zata|3 Consulting

Special Election Campaign Bill John Baker for Chief, Winning Connections

Statewide and State Legislative Steve Doyle for State Assemblyman, Winning Connections West Virginia Governor, Winning Connections

 

Direct Mail

Ballot Initiative Thrown Away, Axiom Strategies Boots, The Campaign Workshop Vote Yes for a Smoke-Free Springfield, The Campaign Workshop Emergency, Gold Communications Highway 82 “Bus,” Murphy Turner Associates A True Story, Fondren Strategies

Best Direct Mail Piece of 2011 Richard Mitchell – Issues, Argo Strategies Adam’s Story, The Beytin Agency Building a Better Georgia, Mad Dog Mail

Best Mail that Never Saw the Light of Day Worst Nightmare, The Beytin Agency Yard Sale, Mad Dog Mail Wetlands (Louisiana Senate), Pivot Group Best Non-US Campaign (International) Don’t Divide Our Nation, Majority Designs Gina Parodi, Newlink Political

Best Villain This Guy, Chris Russell Consulting Hustler, Kennedy Communications Building a Better Georgia – Sleeping with the Enemy, Mad Dog Mail

Democratic County, Local and Judicial Sandi’s Vision, The Beytin Agency Too Extreme, Kennedy Communications Mike Laster for Houston City Council, Mad Dog Mail Andy Toy for Philadelphia, Pivot Group She Planted Seeds, Rainmaker Inc. Ed Lee Campaign, San Francisco Association of REALTORS

Democratic State Legislative Candidate Balanced Budget, The Chadderdon Group Lifeline, Kennedy Communications Hunting Season Mailer, Fondren Strategies

Independent Expenditure and Issue Advocacy SEIU – Take Back Our Economy, Argo Strategies CWA: If Jane Corwin has her way, Medicare won’t be there for us when we need it., BerlinRosen Internment, Imprenta Communications Group Victory Fund – San Francisco, Mad Dog Mail Reality, Petel & Co. Ed Lee Campaign, San Francisco Association of REALTORS

Republican County, Local and Judicial Weed, Chris Russell Consulting Battaglia – Unemployment, Cold Spark Media Mountains and Molehills, Majority Designs Todd Chase for Gainesville, Ozean Consulting Sherriff, Powers Communications Inc. Money Tree Fairy Tale, UPT Strategies

Republican State Legislative Candidate Flag, Chris Russell Consulting Josh Harkins “Endorsements”, Murphy Turner Associates Darling WiscoNetwork, Right Angle Consulting

Special Election Campaign Don’t Be Silent, Imprenta Communications Group Internment, Imprenta Communications Group Liz Mathis for Iowa State Senate Special Election, Pivot Group

Toughest Direct Mail Piece Richard Mitchell – Issues, Argo Strategies Extremist Dick Black, The Chadderdon Group Wolcott for Mayor Newspaper, HighGround, Inc. One, Kennedy Communications Steven Ortego – Steak, Mad Dog Mail Survivor, Powers Communications

 

Newspaper

Best Newspaper Ad of 2011 CWA, “Stepped Up”, GMMB NACS – Defending Swipe Reform, VISAtor (Senator Tester), Penn Schoen Berland Cupcake, Truman National Security Project

Local County or Judicial Ad Time for a New Direction, The Dawn Group Wolfman, Hackney & Hackney, Inc. Future Express, Rainmaker Inc

Toughest Newspaper Ad Downhill, Hackney & Hackney, Inc. Pebble Lady, Hackney & Hackney, Inc. Wolfman, Hackney & Hackney, Inc.

 

Online Advertising

Best Online Targeting Targeting Equals Money, BuzzMaker Michele Bachmann Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli Rick Perry Social Conservative Ads in Iowa, Harris Media LLC

Best Use of Display Advertising Michele Bachmann, Ames Straw Poll Victory, Campaign Solutions/Connell Donatelli Coalition for Missouri’s Future Web Ads, Dover Strategy Group Fact Check, Melamed Communications

Grassroots Mobilization Sticking it to Rick Scott, BuzzMaker The Privatization Beast, Strategic Productions LLC

 

Political Technology

Best International Web Video Virtual Edna Kenny, ElectionMall, Inc.

Best International Website VoteSLP.com, BuzzMaker FineGael2011.com, ElectionMall, Inc. Gina Parodi, Newlink Political

Best Online Fundraising Tool Aristotle Fundraising Network, Aristotle Crimson RPM, CMDI Rally: Turn Your Fans into Fundraisers, Rally

Best Use of Application Software Cyrus, Nasica Consulting ServicesWeb Video: Ballot Initiative and Independent Expenditure Take Pride “We Fight”, Revolution Media Tom Morrello’s Union Town Video Campaign, Revolution Messaging Ohioans for Healthcare Freedom – “We the People”, The Strategy Group for Media

Best Spot that Could Never Appear on Our Public Airways Chicago Federation of Labor, Adelstein | Liston Welch “Separated at Birth”, BrabenderCox ForAmerica “MariObama”, Harris Media LLC and CRC Public Relations

Web Video: Candidate Perry Haney for Congress, Adelstein | Liston Santorum “Family”, Brabender Cox The Donkey Whisperer, Capitol Consulting, Inc. Charlie Baird: An Introduction, The Dawn Group Jindal for Governor ‘Aeroframe’, OnMessage Inc. Jindal for Governor ‘Oil Spill’, OnMessage Inc.

Website: Independent Expenditure Born Here, Belong Here, Integrated Web Strategy Tell Em Joe Sent You, Revolution Media FreedomWorks for America (www.freedomworksforamerica.org), Terra Eclipse

Website: State Legislative and Local Races Brainard for Mayor, The Prosper Group Chicago for Rahm Emanuel, Trilogy Interactive

Statewide Race/Congressional (Special) Dan Forest for Lt. Governor, Red Stampede

 

Radio

Best Radio Ad of 2011 Double Speak Decoder, Hackney & Hackney, Inc. Loser Pays, Hackney & Hackney, Inc. NACS – Defending Swipe Reform, Penn Schoen Berland

Best Use of Voiceover Talent The Buck Stops Here, Hackney & Hackney, Inc. What Do We Know, Hackney & Hackney, Inc. Americans for Prosperity Wisconsin – “Emergency”, The Strategy Group for Media

Toughest Radio Ad Mother’s Day Attack, Bronstein & Weaver, Inc. Huge Mistake, Hackney & Hackney, Inc. What Do We Know, Hackney & Hackney, Inc.

 

Signage and Collateral Material

Best Collateral Item or Sign Ayanna Pressley Tabloid Collateral, The Campaign Network Long Way Down – Union Station, Scott Howell & Company

Billboard/Bus Signs SEIU California Mobile Billboards, Three Point Media

Most Original Innovative Collateral TruthAid – The Lie Quencher, Right Angle Consulting Beer Coaster, Scott Howell & Company STOP (Sign) Wasteful Spending, UPT Strategies

Yard/Outdoor Signs No on O, Powers Communications, Inc. Kasey Russell Yard Sign, Rainmaker Inc. Marcellus Good for Us, Rainmaker Inc.

 

Special Categories

Best Bare-Knuckled Street Victory How We Beat the Governor, the Mayor, and Resurrected a Political Career in Two Months, Bronstein & Weaver, Inc. How Jim Whelan Beat the Boardwalk Empire Republicans with a Fractured Democratic Base, The Campaign Group, Inc. The Smarter Energy Coalition, New Era Colorado Foundation

Best Campaign Comeback How We Beat the Governor, the Mayor, and Resurrected a Political Career in Two Months, Bronstein & Weaver, Inc. How Alvin Brown Won “the upset of the year in Jacksonville politics”, The Campaign Group, Inc. Ayanna Presley for Boston, The Campaign Network and CK Strategies

Best Earned Media Around a Single Event Santorum “Sound of Santorum”, BrabenderCox Donkey Whisperer – Earned Media, Upstream Communications Obama Economy, Upstream Communications

Best International Campaign Working Families/Ontario, Arrow Communications Group Lulzim Basha for Mayor of Tirana, Albania, The Mellman Group, GMMB, Abe Dyk Greg Selinger Campaign 2011, NOW Communications Group The City for the People, Sanmartin Group Knock Out Cancer, Sanmartin Group Vision Vancouver Civic Election, Strategic Communications, Inc.

Best Public Affairs Campaign Battle for Bristol Bay, Hackney & Hackney, Inc. American Alliance for Manufacturing, The Mellman Group, Michael Wessel, Tracy Sefl, Ayres, McHenry & Associates Merchants Payments Coalition, Penn Schoen Berland

Best Use of a Printed Communication S.O.S., Hackney & Hackney, Inc. Big Sign Letter, Littlefield & Associates Consulting Scary, Right Angle Consulting

Best Use of Email/Viral Marketing Robo Call Rick Scott, BuzzMaker Get a Plan, Rainmaker Inc. Donkey Whisperer – Viral Marketing, Upstream Communications

Best Use of Mobile Technology Cyrus, Nasica Consulting Services Jamie Oliver’s Food Revolution, Revolution Messaging We are One Illinois Mobile Campaign, Revolution Messaging

Best Use of New Technology Ending Spending Twitter Campaign, Campaign Solutions/Connell Donatelli 1st Ever Targeted Twitter Content Analysis, Lake Research Partners We are One Illinois Campaign, Revolution Messaging

Best Use of Social Networking Technology Redefining the Carriage House, BuzzMaker Ending Spending Twitter Campaign, Campaign Solutions/Connell Donatelli America Votes – Ohio Social Networking Campaign, Revolution Messaging

Best Use of Targeting Technology Extra Votes Via Web Based Mail in Ballot Tracking Software, AlphaDog Solutions Keep Washington Rolling, ElectionMall, Inc. VoterMapping.com, Labels & Lists

Most Daring and Successful Tactic California Shark Fin Ban, Bill Wong LLC Immigration Strategy Used in the Recall of Russell Pearce, Southwest Policy Advisors

Most Innovative Product of the Year VoterMapping.com, Labels & Lists Cyrus, Nasica Consulting Services Rally: Turn Your Fans into Fundraisers, Rally

 

Television

Ballot Initiative Cristin, 76 Words Prop H – In Time, Fletcher Rowley Inc. Building a Better Ohio – “Give”, The Strategy Group for Media

Best Ad that Never Saw the Light of Day Building a Better Ohio – “Level”, The Strategy Group for Media Restoring America – “Basketball”, The Strategy Group for MediaBest Non-US Campaign Day After – Tunisian Elections, Aristotle, Tom Edmonds, John Zogby Working Families (Ontario), Arrow Communications Group Mi meta una mejor Venezuela, Newlink Political Christy Crunch, NOW Communications Group Enough Corruption, Sanmartin Group Vision, STPOLITICS

Best Television Spot of the 2011 Cycle Darling “Bow”, BrabenderCox American Lung Association, “Red Carriage”, GMMB DCCC “How Will You Pay?”, GMMB Can’t Be Trusted, Hackney & Hackney, Inc. Violation, Hackney & Hackney, Inc. Restoring America – “Bus”, The Strategy Group for MediaBest Use of Voiceover Talent Empty Words, Hackney & Hackney, Inc. GI Joe, Truman National Security Project

Best Villain Aaron Reardon – “Out of Control”, Fletcher Rowley Inc. He Lied, Randy Murray Productions Costa Mesa City Council, Three Point MediaDemocratic Local, County or Judicial Jake Zimmerman – Fair, Devine Mulvey Joanna Rees – Innovation, Fletcher Rowley Inc. Madeline Experience, Revolution MediaDemocratic Statewide or State Legislative Candidate Wisconsin Senate Democrats – “I Know Dave”, Adelstein | Liston Brandon Presley – “Hit Record”, Fletcher Rowley Inc. Barker is that Guy!, Revolution MediaIndependent Expenditure Campaign DCCC, “How Will You Pay?”, GMMB Montana Hunters and Anglers Action, “Say”, GMMB Pebble Lady, Hackney & Hackney, Inc.Most Effective Comparative Television Advertisement Pohlmann for Sherriff, Buisson Creative Brandon Presley – “New Upside”, Fletcher Rowley Inc. George Barker Radical, Revolution Media

Republican Local, County or Judicial Ballard “Catalist”, BrabenderCox Ballard “Sleeves”, BrabenderCox Curfew, The Casale GroupRepublican Statewide or State Legislative JT Fitch for State Treasurer, Dresner Wickers Barber Sanders Jindal for Governor ‘Nucor’, OnMessage, Inc. Tate Reeves for Lt. Governor ‘Stopwatch’, OnMessage Inc.Special Election Campaign Darling “Bow”, BrabenderCox Capella for Assessor, Buisson Creative He Lied, Randy Murray ProductionsToughest Television Advertisement Aaron Reardon – “Out of Control”, Fletcher Rowley Inc. American Lung Association, “Red Carriage”, GMMB Lackadaisical, Hackney & Hackney, Inc.


Share this article


0 comments

Submit a comment

Required field are marked with “*”.