Direct Mail

Best Mail that Never Saw the Light of Day

Cloth, Rainmaker Inc.

Only Free, The Chadderdon Group

Best International (Non-US) Campaign

Eugenio Mansur – Mayor Para de Minas/MG, Exata Consulting

Fernando Yunes, Veracruz, “Sí Hay Otra”, Instituto de Artes y Oficios para la Comunicación Estratégica

Best Bare-Knuckled Street Fight Victory

Transfer Tax Campaign, SAN FRANCISCO ASSOCIATION OF REALTORS

Best Villain

Birth Control, The Pivot Group

Grandmother, The Parkside Group

County, Local or Judicial Candidate

Uncle Sam, The Beytin Agency

Democratic State Legislative Candidate

T-Shirt, The Pivot Group

Our Best and Brightest – Aaron Ford, Mad Dog Mail

Women’s Health, Kennedy Communications

Republican State Legislative Candidate

The Big Picture!, Majority Designs

Statewide Candidate

This is Montana, The Pivot Group

Democratic Congressional Candidate

Women Vote! – IL-17 Piece #6, The Strategy Group

Republican Congressional Candidate

Over the Cliff, Chris Russell Consulting

Presidential Candidate

The Plan, The Strategy Group

Independent Expenditure Campaign or Issue Advocacy

BFF, Persuasion Partners, Inc.

Chip’s Road Trip, The Pivot Group

Todd Akin: We’ve Heard Enough, American Bridge 21st Century

Ballot Initiative

Double Tax Gum, axiom strategies

Toughest Direct Mail Piece

Fakebook, axiom strategies

Hit and Run, Petel & Co.

“Nuts,” Rainmaker Inc.

Best Direct Mail Piece Of 2012

Todd Akin: We’ve Heard Enough, American Bridge 21st Century

Happy Meals, SAN FRANCISCO ASSOCIATION OF REALTORS

The Plan, The Strategy Group