Here’s a who’s who of the consulting teams behind Republican Jim Tedisco and Democrat Scott Murphy in the race to fill Sen. Kirsten Gillibrand’s congressional seat in New York’s 20th Congressional District.

On the Republican side, The Victory Group headed by Adam Goodman is doing TV and radio. Ed Traz of The Traz Group is heading up direct mail. And Patrick Lanne of Public Opinion Strategies is polling.

On the Democratic side, Scott Murphy’s team includes media firm Murphy Putnam. Global Strategy Group is doing the polling and Ed Peavey of Mission Control will do direct mail.

Both candidates are already out with their first TV ads of the race. Murphy was first up last week. Tedisco rolled out his first spot Monday.

Shane D'Aprile is Senior Editor at Politics magazine.