Campaign Insider

Late TV spending failed to flip FL-13 

by Sean J. Miller / Mar 14 2014

Republicans won the Florida special House election on the cheap after going up early.   

GOP groups spent $1.1 million less than their rivals during the campaign for the 13th district seat, according to Smart Media Group, a Republican ad-buying firm which put together a graph of the race's spending.  

Ahead of the March 11 vote, Democrat Alex Sink and her allies spent about $5.5 million compared with now-Rep. David

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How GOP-made ads sold Calif. Dems

How GOP-made ads sold Calif. Dems

by Sam Dealey / Mar 13 2014

Some politicians seem to relish the trail and draw real energy from it -- President Obama comes to mind. Others, like Mitt Romney, seem happiest when they’re behind a desk poring over a ream of paper with their reading glasses on. In rare cases, like former President Bill Clinton, true enjoyment comes from both. 

When I met San Diego Mayor Kevin Faulconer, I got the sense he was a politician in the Romney

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Consultants tout Ready for Hillary web launch 

by Sean J. Miller  / Mar 11 2014

Ready for Hillary is shifting into campaign mode and bringing some of the party's top consulting firms along with it. The super PAC on Tuesday unveiled a revamped website that was designed by 270 Strategies and incorporates NGP VAN's organizing tools. 

"While the site features the latest in design and thought, the mandate from Ready for Hillary was to focus on engaging, mobilizing, and growing the grassroots support that we are seeing all

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Four ways to manage staff and avoid burnout

Four ways to manage staff and avoid burnout

by Kelly Dietrich / Mar 07 2014

Properly managing campaign staff can be a challenge. That's because staffers tend to be passionate advocates who want to make a difference and they often won't complain when asked to work 80-plus hours a week for months ahead of an election.

But even the most passionate staffers get tired. What happens when the workaholic campaign lifestyle catches up with your team and productivity dips? 

David Rosen advocates cutting down the workweek

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How to train volunteers to make high-quality calls 

How to train volunteers to make high-quality calls 

by Aaron Windeknecht / Mar 05 2014

Whether you’re working a state House campaign or a presidential race, phone calls will make up a large portion of your volunteers' activity. Training them properly is directly tied to their success -- and yours.

Moreover, preparing them to be representatives of your campaign will improve both volunteer morale and longevity, and you’ll reap better results from their efforts.

Phone banking, when used effectively, can be the difference between winning or losing

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Greenberg Quinlan Rosner opens NYC headquarters

by C&E Staff  / Mar 03 2014

The Democratic survey firm, which also has offices in Washington, London and Buenos Aires, has opened a new corporate headquarters in New York City. Anna Greenberg, a senior vice president who last year worked on the election victory of Mayor Bill de Blasio, will be based out of the office.

“We were honored to be part of Mayor de Blasio’s historic victory and to be part of a groundbreaking campaign,” Greenberg stated. “Establishing a

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Why campaign hours are wrecking your campaign 

Why campaign hours are wrecking your campaign 

by David Rosen / Feb 28 2014

Campaign hours are defined as the expectation that staff will work 60-to-80 hours per week during election season. Only they aren’t limited to campaigns. Many political consultants, Capitol Hill offices and advocacy groups can be seen burning the midnight oil as well. 

But what does the evidence say about the wisdom of working that much overtime? Thousands of studies have been conducted by businesses themselves over the past 150 years across a wide

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Revolution Messaging: Dems on FEC 'have no sense'

by Sean J. Miller / Feb 27 2014

Revolution Messaging blasted the Democratic commissioners on the FEC Thursday after they voted against lifting a federal requirement for mobile advertising disclaimers.

The Democratic mobile advertising firm, which employs many Obama campaign alumni, had asked the Commission to treat cellphone ads the same as bumper stickers or campaign buttons and make them exempt from federal disclaimer requirements. In opposition, they had groups such the Campaign Legal Center and Democracy 21 --

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Look beyond the money metric 

Look beyond the money metric 

by Kirsten Borman / Feb 27 2014

Campaigns have to create their own metrics. After all, we don’t make widgets, we elect (or defeat) candidates.  And like any business or professional venture, campaigns must be constantly measuring their progress and pushing the candidate to succeed. 

If you aren’t holding yourself and your candidate accountable with objective metrics, you’re setting yourself up to slack off. In fact, you may already be slacking off. 

Many people think the only metric that

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NGP VAN touts DNC's 'Project Ivy'

by Sean J. Miller / Feb 26 2014

NGP VAN is bullish on the Democrats' ability to stay ahead in the tech race. 

The Democratic National Committee this week launched Project Ivy, a multi-million dollar effort to put tools like NGP VAN's Votebuilder into the hands of downballot candidates. Naturally, the firm was "honored" to expand its market reach.

"Not only do Democrats have the message and technology to run smart, data driven campaigns up and down the ballot –

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Watchdogs to FEC: Keep mobile disclaimers 

Watchdogs to FEC: Keep mobile disclaimers 

by Sean J. Miller / Feb 26 2014

The battle lines over disclaimer requirements for mobile advertising are coming into focus ahead of the Federal Election Commission's Feb. 27 meeting.

Last fall, Revolution Messaging, a mobile advertising firm, asked the Commission to treat cellphone ads the same as bumper stickers or campaign buttons and make them exempt from federal disclaimer requirements. Keegan Goudiss, the company’s head of digital advertising, said at the time that the disclaimer requirement made the

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Survey: TV quickly losing ground to mobile

Survey: TV quickly losing ground to mobile

by Sean J. Miller / Feb 24 2014

A new survey shows live television viewing continues to decline as voters migrate to watching streamed content on tablets and smartphones.

The reason for the switch? Viewers want to watch video content "on their own terms," the researchers wrote. "There's now little doubt that live TV is losing ground to new technologies."

The poll found that less than half of voters now say live TV is their primary way to watch

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