A 1988 C&E interview with the one-time master of political media.
by Sean J. Miller / Feb 17 2014
Want Toby Keith fans to hear radio ads for your Republican congressional candidate? Or get your Democratic state senator's spots played for Vampire Weekend diehards? Pandora, the Internet radio service, can now help campaigns target voters by musical preference.
"We have experience working with political campaigns and in 2011 we helped these advertisers target by zip code. However, the musical preference incorporation is what’s new here," Sean Duggan, Pandora's vice president of ad sales,
by Sean J. Miller / Feb 13 2014
Massachusetts consultant Doug Rubin is in a situation many consultants face: He has two clients with differing interests in legalized gambling in the Bay State.
Rubin's Northwind Strategies represents Mohegan Sun, a casino operator in Connecticut that's pursuing a gambling license in Massachusetts. And at the same time, the long-time Democratic consultant is working for Attorney General Martha Coakley's gubernatorial bid. Coakley's office has rejected putting a question on the 2014 ballot
by Sean J. Miller / Feb 12 2014
It could be a banner year for field consultants as Democratic turnout appears poised to nose dive.
Without President Obama on the ticket, the party has struggled to turnout his voters. In 2010, for instance, exit polls showed voters under 30 were only 11 percent of the electorate, down from 18 percent two years before. That was the lowest turnout of young voters, a vast majority of which voted for Obama in 2008,
by C&E Staff / Feb 12 2014
Facebook advertising can help pay for itself, according to a case study the company conducted.
The report on Virginia Gov. Terry McAuliffe's 2013 campaign, released Wednesday, noted the Democrat used the social media site's advertising to reach 494,000 voters. While that helped persuade voters and drive turnout, it also helped raise the money to pay for the ad buy.
That's because 58 percent of Facebook's "lead-acquisition" cost was offset by directing new
by C&E Staff / Feb 11 2014
NGP VAN has unveiled the newest version of its mobile app, which it touts for having saved its customers time and money.
Canvassers are increasingly going door-to-door with iPhones or tablets instead of paper walk sheets. The company's app, which was dubbed MiniVAN, was designed with that in mind. It allows canvassers to "enter data into their device as they talk to people on their list, and then upload
by Sean J. Miller / Feb 10 2014
The new DirecTV-Dish Network addressable advertising platform isn't a bargain but could provide a better return on investment than traditional Nielsen-based buys, the satellite providers tell C&E.
The companies launched their household addressable products separately over the past two years, but recently announced a partnership that allows campaigns to use the satellite TV providers' addressability capabilities for political ads.
"The beauty about the addressable product is that the [issue campaigns] or
by Erik Nilsson / Feb 07 2014
One of the most valuable assets that a political campaign can build is a campaign database of contact records. A large, clean contact database has both huge financial value and huge political value. Look no further than the OFA database as the primo example of creating value with data.
Unfortunately, the political database world is confusing and most campaigns are not sure what database products they should buy or what it takes to create, manage
by Shoshana Weissmann / Feb 05 2014
Want to work on a 2014 campaign, but don’t know where to start? Most campaign hiring is done internally, so those who want to work on campaigns are often at a loss for where to start. Fortunately, there are a few simple steps you can take to land a gig.
Campaigns tend to hire internally and don’t advertise job openings for a variety of reasons. On a campaign, especially one which is high profile, staffers
by Sean J. Miller / Feb 04 2014
The Republican National Committee has launched a recruitment effort tied to a new digital incubator project.
In addition to an online video, recruiters from the RNC are now on a five-campus tour scouting talent. Georgia Tech is the first stop.
“When it comes to recruiting top talent, our competition isn’t the Democratic Party—it’s the Facebooks, LinkedIns, and Googles of the world," stated Azarias Reda, the RNC's chief data officer. "We’re pushing the
by Sean J. Miller / Feb 03 2014
Fundraising consultants often stress that simplicity is key in email pitches. President Obama famously raised the most money from his 2012 e-solicitations with the subject line: "hey." But keeping it simple isn't just about copywriting. It applies to list targeting, too.
Brett Schenker, a deliverability specialist at NGP VAN, advises emailing less people to get a higher response rate. Why? Because if a campaign blasts its whole list, it'll likely hit so-called
by Sean J. Miller / Jan 31 2014
In Oregon, GOP consultant Elaine Franklin has helped launch Freedom Oregon with other prominent Republicans. The group is supporting a ballot measure to legalize same-sex marriage in the state. GOP consultant Dan Lavey, a regional president of Gallatin Public Affairs, along with fundraiser Lori Hardwick
by C&E Staff / Jan 30 2014
Even before President Obama's address Tuesday, observers were paying close attention to his efforts to "secure his legacy." With limited time before he becomes a lame duck, the president used his State of the Union to proclaim 2014 a "year of action." But whatever action Obama takes in the next 12 months, the reality is his legacy may be better served by those who worked on his two successful White House campaigns.