A 1988 C&E interview with the one-time master of political media.
by C&E Staff / Dec 10 2013
The McAuliffe campaign is being held up as a paragon of digital advocacy.
Since defeating Republican Ken Cuccinelli in November, the Virginia governor-elect's campaign has been widely recognized as one of the best-run efforts of 2013 and part of the reason for that was its use of digital advertising -- at least according to the consultants who helped the Democrat to a narrow victory.
“A clear pattern has been developing for years now. Campaigns
by Sean J. Miller / Dec 05 2013
God and guns are the new stars of Democratic TV advertising in the South.
The combo are veteran cast members of the GOP's regional spots, but endangered Democrats and their consultants increasingly see touting faith and firearms as the best way to distinguish their candidates from the national party.
"The key to succeeding in an ad is being authentic and meeting the voters where they are, but it has to be true to you as
by Erik Nilsson / Dec 05 2013
Campaigns now have the unique opportunity to build intimate relationships with their supporters around the clock via their mobile devices. So don’t be shy: Your supporters want to hear from you.
One in four social media users, ages 10-34, believe that it’s important to receive information about candidates on their mobile devices. This is where you’re going to find your supporters, and this is how they are going to learn about your candidate.
by C&E Staff / Dec 04 2013
The man who literally wrote the book on political consulting is being mourned by the industry he helped mold.
Joseph Napolitan, who went by Joe, was one of the founders of the American Association of Political Consultants (AAPC) and its worldly sibling, the International Association of Political Consultants (IAPC). He died Dec. 2 of complications stemming from prostate cancer. His daughter Martha was by his side.
Napolitan, who is credited within the industry for coining
by Kirsten Borman / Dec 02 2013
At the launch of a campaign, fundraising probably isn’t the first thing on a candidate’s mind, but it should be.
Sure, it’s a hectic, confusing time. And most candidates know that they must raise money in order to spread their message. But it’s in the opening stages that political consultants and operatives often focus on the “why” rather than the “how,” leaving candidates grasping for direction or details on how to get their effort off
by Sean J. Miller / Nov 27 2013
Media consultants know they have a captive audience during the holiday season when families gather around the television after dinner wraps and conversation runs dry. But is it worth paying the premium to advertise between Thanksgiving and Christmas? And if you do, should you incorporate the holiday theme monopolized by retailers?
Arkansas Senate candidate Tom Cotton (R) did just that this week, releasing a Christmas-themed ad featuring his mother, Avis Cotton, seated in front
by David Rosen / Nov 27 2013
Millennials won’t gain a majority in Congress until 2035.
That’s the key finding of a new report just released by my firm First Person Politics on why Millennials won’t even begin to fix the dysfunction in Washington until the late 2020s. In the meantime, Baby Boomers will rise to power in the Senate, and Gen Xers will gain control of the House before the end of the decade, placing the responsibilities of national leadership
by Sean J. Miller / Nov 25 2013
The voter ID cards being issued by Mississippi starting next year are going to be a headache for both parties, according to long-time strategist in the Magnolia State.
Democrats have decried the measure as a modern-day poll tax while Republicans have championed the cards, which are being made available to those who don't have a government-issued photo ID, as a way to curb fraud. The Justice Department was investigating the law, but then
by Sean J. Miller / Nov 22 2013
Rep. Trey Radel (R) has hired two of the GOP's top crisis communicators.
The Florida congressman, who's on leave from the House and has entered a rehab facility following a cocaine bust, has retained the Bonjean Company and Townline Strategies, which are run by Ron Bonjean and Brian Walsh, C&E confirmed.
Politico first reported news of the hires.
The vote of confidence from consultants could mean there's light at
by Sean J. Miller / Nov 21 2013
Two of the consulting firms responsible for President Obama's 2012 reelection victory have renewed their partnership and are marketing their services to down-ballot campaigns and causes.
Together Democratic ad firm GMMB and data firm Civis Analytics offer "the most sophisticated media targeting, planning and placement services anywhere," according to a release.
The partnership looks to do away with targeting based on demographic labels such as “suburban women,” “18-54 men” or “NASCAR dads.” During
by Sean J. Miller / Nov 20 2013
Consultants face a dilemma when their client gets his or herself into a public pickle: Stay on and risk their own reputations or resign and appear disloyal.
Florida Rep. Trey Radel is the latest example of a politician testing his staff and consultants' loyalty. Radel, a freshman Republican who succeeded former Rep. Connie Mack, pleaded guilty to cocaine possession Wednesday. He blamed the "disease of alcoholism" and subsequently took a
by Scott Zumwalt / Nov 19 2013
A Democratic candidate winning statewide in the South after campaigning in support of gay rights was once unthinkable.
Not in 2013. Even in the days before the polls opened in Virginia, Democrat Terry McAuliffe decided to highlight his pro-equality stance and contrast that with gubernatorial rival Ken Cuccinelli (R), who once called gay Virginians “self-destructive.” It marked the end of what was a victorious campaign, which focused on keeping “gay rights