As those of us in the East dig ourselves out from the recent snowstorms, I am pleased to present to you the (slightly delayed) February issue of Politics magazine. Our annual “Case Study” issue features some of the top consultants and campaign managers from election ’09 explaining what they did, why it mattered and how they won. • Phil Cox, the campaign manager for Bob McDonnell (R-Va.), kicks it off with his story of reversing the Obama wave and putting a Republican back in Virginia’s top spot.⇒ Read the case study here. • Mark Putnam, who worked for Democrat Bill Owens, takes us on a wild ride through the topsy turvy special election in New York’s 23rd Congressional District.⇒ Read the case study here. • New York Mayor Michael Bloomberg’s microtargeter, Ken Strasma, tells us what it was like identifying voters in the country’s most unusual electorate—and helping wind a third term for the mayor.⇒ Read the case study here. • Josh Koster and Tyler Davis explain how they used nanotargeting and online advertising to turn CNN’s “Lou Dobbs problem” into a public relations nightmare.⇒ Read the case study here. Plus, get the latest with case studies on election recounts, direct mail and telephone townhalls. Also in this issue of Politics are the latest Influencers lists, in which we identify the 100 people you’ll need to know to run in Louisiana and Alaska. There’s much more at politicsmagazine.com, including the winning entries from the second annual Reed Awards and our news blog.
As those of us in the East dig ourselves out from the recent snowstorms, I am pleased to present to you the (slightly delayed) February issue of Politics magazine.