by Vincent Harris / Aug 13 2014
Campaigns invest in digital marketing because it is the most targeted and measurable way to reach potential donors, volunteers, and most importantly—voters.
Even in 2014, the share of a campaign’s advertising budget allocated to digital still lags behind spending on “traditional” media like broadcast television. Regardless of how a campaign divides its media budget, though, nothing is more critical than reaching voters who are searching for your candidate or their opponent online.
The psychology behind
by Sean J. Miller / Jul 23 2014
Political technology start ups face hurdles ranging from reluctant investors to stiff-armed government regulation but there’s a growing demand for their services, experts say.
“Tech and politics definitely need each other at the moment,” says Matt Mahan, CEO of Silicon Valley-funded Brigade Media, Inc.
The technology industry needs leadership on issues ranging from immigration to net neutrality, says Mahan, “and our political system needs tech to reimagine government.”
by Marianna Sotomayor / Jul 17 2014
Democratic National Committee Chairwoman Debbie Wasserman Schultz on Thursday pushed back on a recent report that flagged the DNC’s level of spending with minority-owned or operated political consulting firms.
Speaking to reporters at an event hosted by the centrist group Third Way, Wasserman Schultz suggested it was unfair to lump the DNC in with other Democratic committees, noting the DNC is in “a significantly better place on diversity than the other groups.”
by Matt Mahan / Jul 08 2014
In November 2012, a record 18.2 million Californians were registered to vote. Last month, a little over 18 percent of them cast a ballot in the state’s primary election, making it among the worst ever in terms of voter turnout. At a time when issues like energy, the economy, and education are driving concerned conversations statewide, why did voters stay home? And why is this trend growing more prevalent across the country?
These are good
by Anna Foley / Jul 02 2014
Audience Partners has received a patent on its cookie-voter file matching technology.
The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.
With so much money flowing into digital advertising,
by Marianna Sotomayor / Jun 30 2014
Greenberg Quinlan Rosner Research, the Democratic research and consulting firm, which has advised political leaders from former President Bill Clinton to the late Nelson Mandela, announced Monday that it’s expanding operations into Canada.
GQR Canada is launching under the leadership of Canadian strategist, Don Guy.
“We are thrilled Don is joining to head up our Canadian arm. His vast expertise on Canadian politics and our experience on engineering winning strategies for campaigns and corporations are
by Anna Foley / Jun 30 2014
A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry.
The June 20 ruling by James Boasberg, a federal judge in the district court for D.C., lifted a roadblock that prevented federal guidance from supporting digital billboards.
Boasberg dismissed with prejudice a long-running dispute between Scenic America, an anti-billboard advocacy group, and federal regulators.
"Although the court does not
by Sean J. Miller / Jun 28 2014
Three strategists from Sacramento’s public affairs and marketing worlds have joined forces to hawk digital services to West Coast consultants and lobbyists.
Joe Camicia, Ken Knecht and Kyle Cassano recently opened the doors of Advocacy Marketing in Sacramento. Their pitch: Let us handle your Web presence.
State capitals can be slow to adopt the latest political technology. In fact, some in Sacramento still consider a phone tree a technological innovation. But even large
by Marianna Sotomayor / Jun 26 2014
If Democrats are going to have a fighting chance of taking back the House and holding onto control of the U.S. Senate in November’s midterm elections, the party must do better with single women.
That’s according to a new survey released Wednesday from Democracy Corps, the group headed by Stan Greenberg and James Carville. The numbers from Democracy Corps show Democrats with just a 17-point advantage with unmarried women—a marked decline from the
by Marianna Sotomayor / Jun 25 2014
The major national Democratic Party committees have spent the overwhelming majority of their dollars on white political consultants over the past two election cycles. That’s according to a report released Wednesday by PowerPAC+, a progressive group working to increase diversity among the nation’s elected officials.
The group examined the spending habits of the Democratic National Committee, the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committee from 2009 to 2012. The key
by Anna Foley / Jun 23 2014
A campaign can often feel like a numbers game. It’s easy to get caught up on the number of votes you need to win, the number of donations you receive, or the number of volunteers you draft.
But numbers don’t vote, people do; and not surprisingly, they don’t like being treated like numbers. That was the focus of a data-driven campaigning panel on Friday at the Faith and Freedom Coalition’s annual Road to Majority summit
by Marianna Sotomayor / Jun 17 2014
The relationship between candidate and journalist doesn’t have to be antagonistic. Bad blood often stems from the campaign failing to reach out to reporters early in the race.
“The first call [to a reporter] should not be a complaint,” Bill Fletcher, a partner in Democratic media firm Fletcher Rowley, said Tuesday at C&E’s Art of Political Campaigning conference in Washington. “You’re going to lose standing.”
If damage control needs to be done,