The Influencers 50

  • Oct 23, 2014

The digital innovation we’ve seen in the campaign world over the past two presidential election cycles has altered the industry’s business model in a way that will shape campaigns and political outcomes...

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How phones are still convincing you to vote

  • Oct 21, 2014

Driving the use of technology and data down the ballot is one of the hallmarks of the 2014 election cycle, and political phones are no exception. While digital has an easier time garnering headlines,...

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Campaigns look to more cost-effective direct mail options

  • Oct 20, 2014

More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico...

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Digital consultants: Online ad scarcity a myth

  • Oct 17, 2014

The scarcity of online ad inventory has been greatly exaggerated. That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the...

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The perils of experimental design

  • Oct 16, 2014

Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully. Let’s say we want to know whether cable ads targeting specific segments of the population or online...

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Obama-style modeling down the ballot

  • Oct 13, 2014

New Jersey pundits called our opponent a shoe-in. Early polling from veteran lawmaker Linda Greenstein’s campaign showed her with a 10-point lead. But microtargeting of voters gave our candidate, Assemblywoman...

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Demographics tell the GOP: Adapt or lose

  • Oct 03, 2014

The Republican Party has spent the last two years trying to figure out what went wrong in 2012, and what needs to happen for the party to retake the White House. This is a complex question, and one that...

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Technology Bytes: Ready for Hillary?

  • Sep 26, 2014

Ready for Hillary may be eyeing 2016, but the Super PAC supporting a potential Clinton presidential run is a force in this year’s elections too. It has already given money to Democratic state parties...

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The campaign industry's looming intellectual property war

  • Sep 23, 2014

A patent war may be on the horizon as the campaign industry becomes increasingly technological. The once sleepy industry dominated by phones, mail, and TV consultants is now experiencing the kind of innovation...

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Get your foot in the door with GOTV

  • Sep 09, 2014

If you’re finally ready to make the leap into the campaign world, the fall is a great time to start. Countless campaigns will be in need of volunteers ahead of November so it’s not too late to get some...

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