Campaign Insider

Matt Mahan: 'Tech and politics definitely need each'

by Sean J. Miller / Jul 23 2014

Political technology start ups face hurdles ranging from reluctant investors to stiff-armed government regulation but there’s a growing demand for their services, experts say.

“Tech and politics definitely need each other at the moment,” says Matt Mahan, CEO of Silicon Valley-funded Brigade Media, Inc.

The technology industry needs leadership on issues ranging from immigration to net neutrality, says Mahan, “and our political system needs tech to reimagine government.”

Speaking at

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DNC chair pushes back on consultant spending report

DNC chair pushes back on consultant spending report

by Marianna Sotomayor / Jul 17 2014

Democratic National Committee Chairwoman Debbie Wasserman Schultz on Thursday pushed back on a recent report that flagged the DNC’s level of spending with minority-owned or operated political consulting firms.   

Speaking to reporters at an event hosted by the centrist group Third Way, Wasserman Schultz suggested it was unfair to lump the DNC in with other Democratic committees, noting the DNC is in “a significantly better place on diversity than the other groups.” 

The

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Why we need tech to empower our electorate

Why we need tech to empower our electorate

by Matt Mahan / Jul 08 2014

In November 2012, a record 18.2 million Californians were registered to vote. Last month, a little over 18 percent of them cast a ballot in the state’s primary election, making it among the worst ever in terms of voter turnout. At a time when issues like energy, the economy, and education are driving concerned conversations statewide, why did voters stay home? And why is this trend growing more prevalent across the country?

These are good

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Audience Partners patents what it calls 'holy grail' of political advertising

by Anna Foley / Jul 02 2014

Audience Partners has received a patent on its cookie-voter file matching technology.

The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.

With so much money flowing into digital advertising,

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Greenberg Quinlan Rosner launches in Canada

by Marianna Sotomayor / Jun 30 2014

Greenberg Quinlan Rosner Research, the Democratic research and consulting firm, which has advised political leaders from former President Bill Clinton to the late Nelson Mandela, announced Monday that it’s expanding operations into Canada.

GQR Canada is launching under the leadership of Canadian strategist, Don Guy.

“We are thrilled Don is joining to head up our Canadian arm. His vast expertise on Canadian politics and our experience on engineering winning strategies for campaigns and corporations are

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Judge OKs digital billboards

Judge OKs digital billboards

by Anna Foley / Jun 30 2014

A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry.

The June 20 ruling by James Boasberg, a federal judge in the district court for D.C., lifted a roadblock that prevented federal guidance from supporting digital billboards.

Boasberg dismissed with prejudice a long-running dispute between Scenic America, an anti-billboard advocacy group, and federal regulators.  

"Although the court does not

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Advocacy Marketing targets Sacramento firms 

by Sean J. Miller / Jun 28 2014

Three strategists from Sacramento’s public affairs and marketing worlds have joined forces to hawk digital services to West Coast consultants and lobbyists. 

Joe Camicia, Ken Knecht and Kyle Cassano recently opened the doors of Advocacy Marketing in Sacramento. Their pitch: Let us handle your Web presence. 

State capitals can be slow to adopt the latest political technology. In fact, some in Sacramento still consider a phone tree a technological innovation. But even large

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Dem Pollster: Unmarried women key for midterms

Dem Pollster: Unmarried women key for midterms

by Marianna Sotomayor / Jun 26 2014

If Democrats are going to have a fighting chance of taking back the House and holding onto control of the U.S. Senate in November’s midterm elections, the party must do better with single women.  

That’s according to a new survey released Wednesday from Democracy Corps, the group headed by Stan Greenberg and James Carville. The numbers from Democracy Corps show Democrats with just a 17-point advantage with unmarried women—a marked decline from the

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Report: Democratic campaign spending overlooks minority consultants

by Marianna Sotomayor / Jun 25 2014

The major national Democratic Party committees have spent the overwhelming majority of their dollars on white political consultants over the past two election cycles. That’s according to a report released Wednesday by PowerPAC+, a progressive group working to increase diversity among the nation’s elected officials.

The group examined the spending habits of the Democratic National Committee, the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committee from 2009 to 2012. The key

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The Power of Personalization

The Power of Personalization

by Anna Foley / Jun 23 2014

A campaign can often feel like a numbers game. It’s easy to get caught up on the number of votes you need to win, the number of donations you receive, or the number of volunteers you draft.

But numbers don’t vote, people do; and not surprisingly, they don’t like being treated like numbers. That was the focus of a data-driven campaigning panel on Friday at the Faith and Freedom Coalition’s annual Road to Majority summit

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How not to get burned by the press 

by Marianna Sotomayor / Jun 17 2014

The relationship between candidate and journalist doesn’t have to be antagonistic. Bad blood often stems from the campaign failing to reach out to reporters early in the race.

“The first call [to a reporter] should not be a complaint,” Bill Fletcher, a partner in Democratic media firm Fletcher Rowley, said Tuesday at C&E’s Art of Political Campaigning conference in Washington. “You’re going to lose standing.”

If damage control needs to be done,

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Ending a campaign the right way 

by Anna Foley / Jun 17 2014

Winding down a campaign should be one of the first things a candidate thinks about. If left to the days after the election, a frantic wrap up could misplace valuable resources, or antagonize supporters and vendors.

From terminating the lease for the headquarters to creating a system to catalogue a candidate’s speeches, much of a campaign’s critical work bleeds past Election Day.

“Often there’s no discussion about this,” Joe Fuld, founder of

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