The Value of Going Negative

  • Aug 26, 2015

I have always advised my clients to approach running for office as a respectful, hopeful conversation with voters about their concerns. But there comes a time during any campaign when you have to draw...

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The Evolution of the Rally

  • Aug 25, 2015

Tech-savvy candidates are putting a new spin on the age-old campaign rally. Fueled by newly minted software and breakthrough social analytics, these events give candidates greater opportunity to connect...

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Inside Trump's Poll Numbers

  • Aug 24, 2015

With the Iowa caucuses less than six months away, Donald Trump has taken a runaway lead among the GOP candidates. While Trump has a commanding position in poll after poll, some news outlets are doing...

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Navigating the New TCPA Restrictions

  • Aug 21, 2015

Consultants are scrambling for legal cover following the FCC’s release of new rules governing polling. Two industry trade groups recently joined the court battle against the commission’s July 10 Declaratory...

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A New Tool In the Fight for Domain Supremacy

  • Aug 20, 2015

The power of Internet search results can, in some cases, tilt voters’ sentiment in favor of a candidate. That’s according to a recent study which found that 20 percent of undecided voters were more likely...

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