Reaching Millennials Through Pop Culture

  • Apr 22, 2016

It used to be easier to categorize most demographics because they all pretty much towed the line behind whatever church, school, corporation or government told them. There were three main TV channels...

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Could Facebook Be Your Next Pollster?

  • Apr 20, 2016

Social media has opened up new avenues for campaigns to learn about their voters. Facebook’s polling feature, which is free at the basic level, is one of those tools. It gives campaigns and advocacy groups the...

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Hackers Update the Tactics of Nixon's 'Plumbers'

  • Apr 19, 2016

In the field of epidemiology, public health professionals encounter viruses that mutate to become stronger and more aggressive than their original strains. In the campaign field, we are seeing the same...

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At Contested Convention, Consultants Would Take Center Stage

  • Apr 18, 2016

The potential for a floor fight at the Republican National Convention in Cleveland this summer has GOP consultants digging out old strategy books. Trump consultant Paul Manafort, who’s leading the...

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Pandora Partners With i360 To Expand Targeting

  • Apr 15, 2016

Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital ad...

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