A post-election checklist for consultants and staffers

  • Nov 12, 2014

The end of an election cycle can feel anti-climactic. For those of us who have been on campaigns for a long time, it’s as if the hourglass has simply run out. We know it’ll only be so long before it flips...

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Viewability is the 2014 buzzword, but placement is still key

  • Nov 11, 2014

This year’s campaigns up and down the ballot adopted the best-of-the-best digital media tactics that emerged from the last presidential race. Some campaigns, however, did more. They used integration...

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Begging for Dollars

  • Nov 10, 2014

This cycle will be remembered as the year that email fundraising got weird. Senators “begged” and “pleaded” for money. The Democratic Congressional Campaign Committee (DCCC) sent multiple, manic emails a day telling...

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Digital Distinction in a Crowded Louisiana House Race

  • Nov 10, 2014

Frankly many Republican firms made a lot of money in 2012 and didn’t see the need to recalibrate after the devastating losses. We thought that a strategic revamp was imperative if we were going to create...

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Campaigns look to more cost-effective direct mail options

  • Oct 20, 2014

More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico...

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